We offer a full range of public relations services that are designed to work together to expand your brand’s visibility and impact. However, unlike many PR firms, we use a methodical, data-driven, individualized approach. We won’t write a hundred press releases that nobody sees. Instead, we’ll use a combination of earned media strategies to help you stand out in your industry. From media relations to social amplification, our integrated approach ensures your message reaches the right audience.
How are we different? Over 70% of PR agencies struggle to communicate with journalists. At Disrupt PR, our team of former journalists knows how to craft stories that grab attention, resonate with the media, and secure the coverage your brand deserves.
Not every PR firm is led by a journalist with thousands of hours of network appearances (including NBC News, CBS News, and FOX News). We’ll leverage our contacts from our time in the media and industry experience to promote your story.
We built credibility in the use of AI for healthcare treatments for the Food Allergy Institute, securing 50 media placements in a year and boosting patient inquiries nationwide.
We helped Lee Holden’s Qi Gong become a household name with 100 media placements, a recurring NBC segment, and a feature reaching 100 million people globally.
We excel under pressure, as shown by raising $500,000 in just seven days for a Ukrainian orphanage, thanks to 300+ global media stories.
What will a PR agency do for my business?
A PR agency helps manage and enhance a brand’s public image by crafting strategic communication plans. Goals vary, but you may wish to improve your business’s visibility, shape public perception, or drive engagement with key audiences.
How does PR differ from advertising and marketing?
A PR agency manages a brand’s reputation and secures unpaid, organic media coverage through press releases, media relations, and thought leadership. A marketing agency, on the other hand, promotes a product or service through paid strategies like advertising, digital campaigns, and direct sales tactics to drive conversions and revenue. While both aim to increase brand visibility, public relations strategies emphasize long-term reputation, while marketing prioritizes immediate results and sales.
What will a PR agency do for my business?
At Disrupt PR, we don’t confine ourselves to a single industry. We’ve achieved success with clients across tech, healthcare, finance, consumer goods, lifestyle, wellness, and beyond. Our adaptable, strategic approach allows us to craft compelling stories for any sector. Regardless of the field, we take the time to develop a deep understanding of the industry’s nuances in order to create narratives that resonate and drive impact.
What types of media coverage can I expect from a PR campaign?
There is no one-size-fits-all approach to public relations. Here’s the type of media coverage we have garnered for some of our previous clients: appearances on national TV shows like The Today Show, features in major publications such as USA Today and Inc. 5000, local news coverage, niche industry media, podcasts, and high-traffic digital platforms. These are all tailored to maximize your brand’s visibility and influence. Our CEO will oversee your strategy, ensuring every move aligns with your brand’s goals.
How do you measure the success of a PR campaign?
Success in PR is more than just media placements—it’s about impact. We track meaningful metrics like media reach, eyeballs, engagement, brand sentiment, and earned media value. But ultimately, success for us is moving the needle for your business—whether that’s driving website traffic, generating leads, or boosting your brand’s reputation.
What's the workflow /onboarding process?
From the start, we immerse ourselves in your brand. You’ll kick things off with a 60-90 minute strategy session with CEO Marin Richardson, followed by a detailed PR audit tailored to your needs. We then build a custom roadmap, identify media opportunities, and take immediate action. No fluff—just clear, actionable steps to quickly get your story out there. We maintain regular communication with biweekly check-ins and are available via Slack and email. As your PR partner, we prioritize open communication and work closely with you to refine strategies.
We know you have questions about our packages, services, pricing, and availability. Let’s schedule a quick call to see if we’re a good fit for each other. No long sales pitches—just a straightforward conversation where we learn about your business and answer your questions.
