Disrupting the Playbook: Our Public Relations Blog for Industry Insights

Imagine it’s earnings day. Your team has been grinding for months, the numbers are finally in, and: on paper: you’ve crushed it. But as the clock ticks toward the opening bell, the headline in the Wall Street Journal isn’t about...

Disrupt PR Appoints Joshua R. Mansbach as Managing Director to Help Lead Agency’s Next Phase of Growth AUSTIN, Texas, March 10, 2026 : Disrupt PR, the award-winning communications agency recently named Gold Winner for Best Boutique Agency at the 2025...

12 min read • PR & Communications Entrepreneurs face a unique media challenge. You're building credibility, attracting customers, and competing for investor attention — all at the same time — often without the brand recognition that larger companies rely on....

You’re scrolling through your morning news feed, and there it is again. Your biggest competitor just landed a feature in TechCrunch. Then you hop on LinkedIn, and their CEO is being quoted in a major industry roundup. By lunchtime, you...

A founder called us in a quiet panic. “Someone told me to ask ChatGPT who the top companies in my space are,” she said. “We didn’t come up.” Her company had strong revenue. Solid SEO. Paid ads performing well. A...

Caption: Authority doesn’t “feel” like revenue—until your pipeline tightens, your sales cycle speeds up, and buyers stop asking “who are you?” You’re in the Monday growth meeting. Paid is up. Content is shipping. The product is better than it was...

AI doesn't just read content; it evaluates authority signals across the digital landscape. You're sitting at your desk, coffee in hand, and you type a question into ChatGPT or Perplexity: "What's the best solution for healthcare automation?" The AI responds...

Raising a Series A is a milestone worth celebrating. You validated your product, convinced serious investors, and unlocked real fuel for growth. Now comes the question almost every founder asks next: "How do we get press?" More specifically: How do...

Austin has become one of the most important cities in the U.S. for brand activations. From large-scale cultural moments like SXSW and Formula 1 to invite-only launches, pop-ups, and immersive experiences, major brands consistently choose Austin when they want relevance,...