PR Analytics and Reporting

Gain valuable insights into the state of your brand reputation with PR analytics and reporting. Our PR analytics software will help you understand whether your current PR initiatives are moving the needle in the right direction. We’ll help you measure the success of campaigns and optimize strategies for maximum impact.

What is PR Analytics and Reporting?

Our PR analytics and reporting service provides in-depth data on media coverage, brand sentiment, and campaign performance. Key features include real-time monitoring, sentiment analysis, and customizable reporting, allowing you to track key metrics, measure ROI, and adjust strategies to enhance PR outcomes.

PR analytics and reporting involve tracking and analyzing media coverage, public sentiment, and PR campaign results. This service provides actionable insights to refine your PR strategy, ensuring that your efforts reach the right audience and generate desired outcomes.

In a dimly lit room, a woman smiles and points at an analytics bar chart on-screen, illustrating Austin Public Relations and Social Media strategy.
Austin PR experts discussing detailed analytics and charts for Public Relations management, social media, and crisis consulting insights.

PR Analytics & Reporting and How it Can Help You

PR professionals will gather and analyze data from various media sources, apply sentiment analysis, and generate reports tailored to your campaign goals. The reports provide a clear view of your PR performance, giving you a clear view of your company’s reputation.

Our service enables you to measure the impact of your PR efforts, make data-driven decisions, and fine-tune your strategies to boost media visibility and brand reputation. In short, you’ll find out what your target audiences really think of your brand.

Benefits of PR Analytics and Reporting

With real-time analytics, you can make informed decisions, ensuring PR strategies are based on measurable outcomes rather than assumptions.

By tracking key metrics like media mentions and sentiment, you can identify what’s working and what isn’t, allowing you to optimize future campaigns for better results.

Sentiment analysis helps you monitor public perception of your brand, enabling swift responses to negative coverage and ensuring positive engagement with your audience.

Our media database tools can track your PR metrics and those of your competitors.

PR analytics work in tandem with other services like earned media strategies, speaking engagements, and press releases, which can be used to improve your reputation with your target audience.

Our Suite of
PR Services

Public Relations Strategy

Your PR campaign will be data-driven but agile —and always personalized. Whether you need to improve community relations or want to become a thought leader in your industry on a global scale, we have the expertise to make it happen.

Our
Service
Packages

Ready to take your brand to the next level? Our work has crashed websites of brands and organizations, due to too much media coverage. We create BIG impact. We know exactly how to pitch you to top media because we used to work there. Our agency specializes in producing strategic media campaigns for brands who have big messages.

Frequently Asked Questions

  • What types of data are included in PR analytics reports?

    PR analytics reports include media mentions, Google analytics, sentiment analysis, social media engagement, share of voice, audience reach, and other key performance indicators of how your brand is performing.

  • Can PR analytics help with crisis management?

    Not all media exposure is positive. Our PR software will measure sentiment analysis to help identify negative trends early, allowing for proactive crisis management and swift responses to mitigate potential damage.

  • How frequently will I receive PR reports?

    Our PR reporting tools can be used to generate weekly or monthly reports. Or you can request data after specific public relations campaigns or marketing efforts.

  • Is PR analytics useful for small businesses?

    Absolutely! PR analytics helps businesses of all sizes track the success of their PR campaigns, allowing them to optimize their strategies and improve their media presence regardless of budget.

Let’s Work Together

Ready to optimize your PR efforts? Contact us today to learn more about our PR analytics and reporting service packages and discover how data from our PR analytics tools can drive your success.

Schedule a Call