Earned Media Strategies
Stop relying so much on paid media. Maximize your brand’s visibility and credibility with our earned media strategies. From “newsjacking” to thought leadership, we ensure your target audience hears your message in the right places at the right time.
What is Earned Media?
Our earned media strategies are designed to secure high-impact coverage by leveraging targeted media pitching, newsjacking, and strategic placements of your owned media. While paid and owned media are easier to control, high-quality earned media has a significant impact. We’ll help you build a strong media presence by overseeing award submissions, scheduling speaking opportunities, or establishing thought leadership. Our team will craft compelling narratives and pitches, aligning your brand with the right journalists and outlets for maximum exposure.
Earned media refers to the exposure you gain through media outlets (including social media channels) without paid advertising. It’s the result of strategic media pitching, thought leadership, newsjacking, and award submissions that generate organic coverage, boosting your brand’s reputation and authority. Earned media strategies are just one part of an effective public relations campaign.
How Earned Media Strategies Help You
Our process begins by identifying your brand’s most newsworthy stories, then we develop targeted pitches tailored to key media outlets. From there, we distribute and follow up with journalists. We also integrate newsjacking opportunities and position you as a thought leader in your industry. The result is more positive brand exposure and social media mentions—all crucial for improving your brand’s credibility and reputation.
Your successful earned media strategy will build credibility by placing your brand in trusted publications. Media coverage can enhance your brand’s reputation, generate leads, and establish your authority in the industry. By working with journalists and leveraging timely opportunities, we help you stay relevant and visible.
How can earned media tactics improve your brand recognition? Here’s how:
Earned media provides third-party validation, making your brand more trustworthy to consumers. Journalists covering your story lend their credibility to your brand.
Unlike paid advertising, earned media generates organic coverage that lasts. Once published, your story can be shared on your company’s social media platforms and referenced multiple times without additional costs.
Earned media placements in traditional media outlets allow you to reach wider audiences and potential customers, amplifying your message across multiple channels.
Earned media coverage works hand-in-hand with our other public relations services. Together, these approaches ensure your brand is constantly featured in meaningful conversations across the media landscape.
Ready to take your brand to the next level? Our work has crashed websites of brands and organizations, due to too much media coverage. We create BIG impact. We know exactly how to pitch you to top media because we used to work there. Our agency specializes in producing strategic media campaigns for brands who have big messages.
Earned media examples include newsjacking, thought leadership, award submissions, and speaking opportunities designed to secure organic media coverage for your brand.
We develop tailored pitches that align with your brand’s message and target your industry’s most relevant journalists and outlets. We can do this so effectively because our staff and leadership team have worked with national media outlets for years. We’ll leverage those relationships for you.
Newsjacking is the practice of injecting your brand into breaking news stories. It allows you to capitalize on trending topics and gain positive media attention in real time.
Earned media strategies complement our other PR services, including media relations, crisis management, and content creation, ensuring your brand’s visibility across all fronts.
Contact Us
Looking to elevate your brand through earned media? Contact us today to learn more about our service packages and discover how our tailored media pitching and valuable earned media strategies can boost your reputation.
